Similar to an innocent person being found guilty of a crime he did not commit,
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False positives essentially stem from the traditional reactive approach to security— the blacklisting model. Years ago, when threats were a few large-scale attacks aimed at generating headlines, this approach helped to prevent mass infection. However, there has been a dramatic shift since then.
Continuously increasing the volume of malicious code is essentially a tactic used by malware authors to stretch the capabilities of security vendors. The goal is to get malicious code installed on a target system to exploit the resources associated with that system. Security vendors have been churning out signatures at such a high rate in response to these threats that the scalability of the blacklisting paradigm has been called into question.
The release of high volumes of signatures by antivirus vendors has also led to concern over false positives due to the high market penetration and install base of antivirus technology. Signatures can make mistakes and report vulnerabilities which may not exist, misreport attack attempts, or report vulnerabilities to products that the customer may not run.
This means a new model of security is required, one that does not rely solely on signatures. For example, reputation technology is far ahead of traditional approaches such as blacklisting and heuristics, creating an extra layer of protection against threats that these models are not likely to detect. Reputation technology can also address the problem of false positives, since it evaluates every file based on its reputation rather than signature. This reputation score is determined using complex algorithms that combine various file attributes. As a file is distributed across the Internet and these attributes change, the reputation is updated. This model leverages data from multiple sources, including users and software publishers. Reputation is especially important when a file is new, likely to be a threat, and traditional defenses are not likely to detect it. It defeats an attacker's ability to mutate malware to evade traditional signature-based detection. In fact, the more an attacker modifies a threat, the more obvious it will be that the file is suspicious.
Reputation technology, when used in combination with existing protection models, provides far more accurate detection and significantly reduces false positives. Apart from providing an additional layer of protection, reputation technology allows existing security technologies, including heuristics and behavior-based detection, to be deployed more aggressively to increase the overall level of protection.
About the author: Shantanu Ghosh is the vice president of India product operations at Symantec. He spearheads Symantec's India Innovation centres in Pune and Chennai. In his previous role, Shantanu headed the Security and Data Management group at Symantec India.